There’s a human being at the end of every action you take online.

And human-beings are emotional creatures... with brains, thoughts, dreams, desires, hot buttons (fantasies, hates, annoyances, insecurities, enemies), friends... their own little world. Like a bubble.

And here's the REAL key understanding.

Remember this --> Everybody around you has a history.

They have 1, 5, 20, 30, 60 or 95 years worth of experiences. Even sitting on a couch in front of the TV.

All of those experiences and memories actually make up who we are as people.

I used to live in New York City.

Everybody walks around in a dreamy state... lost in their thoughts. They are walking, but not actually thinking about what's going on around them, their minds are usually elsewhere.

I'd join the crowd and walk around in a zonked out state of mind as soon as I stepped out of the front door. I would walk past people, look right at them and not even see them there.

And the other way around. I was just another face in the crowd.

Has that ever happened to you? Have you ever walked around a grocery store or a mall and not noticed the people there? It's like they just disappear into the background.

It's amazing when you think about it.

But every now and then you'd snap out of it. You'll see someone and you'll have a little moment with them. The world is disconnected, but just for a split second you'll enter someone else's little world.

You'll make a connection with them and realize... holy shit man, this person is awesome. And then you talk to them and share ideas and experiences and the bond grows.

You can use that bit of info when writing the copy or content on your sites.

Start thinking about the humans who land on your sites. The individuals. 

The people who find your sites are probably bored. They've seen it all. NOTHING works on them. You can use all sorts of tricks and gimmicks, but you're just wasting your time.

So you need to work harder to connect with the right kind of people and get them to stick around.

I like to tell people to create a little world for their visitors to come into that's much better than the mundane boring crap they have to endure when they're not in your world.

But do it in a way that they only see the potential of something special. And then create little loopholes for them people to enter your world. It's worth more if they actually have to WORK in order to become your customer. (I will talk about this extensively at my new workshop series. Sign up for the blackhat report email list if you're not already on it.)

Here's why all of this is so important.

Consider this:

Everything you do to make money is ultimately for human consumption.

You can have access to the sneakiest and smartest programmer in the world. You can know the most incredible loopholes and tactics for gaming Google. You can have a list of 10,000,000 people.

All of that means nothing unless a human being (someone who lands on one of your pages) takes some action.

You only get paid when there's
a click, a lead, or a sale.

You can't escape that.

Let's forget about traffic for now. It's EASY to get traffic. It's as easy as throwing money at Google and Yahoo. And when you have a process that works, you will want to throw lots and lots of money at them because you will get a specific dollar amount back for every dollar you spend.

So skip the traffic stuff for now:

**Conversion** is the key to everything.

Learn how to effectively convert as much of the traffic to land on your pages to clicks, leads, referals or sales, and you can write your own ticket.

** Visitor Value ** is your most important metric.

That's what each person who lands on one your pages is worth to you.

You first figure out what each visitor is worth to you, then you work on increasing that. And only then do you work on increasing the amount of people who are exposed to your offer.

I know that's the opposite of what you've learned elsewhere. But stick with me. It will be worth it.

How do you calculate the visitor value?

Simple.

Take a sample of visitors to your site and then divide that into the amount of money you made during that same period of time.

Let's say you got exactly 100 visitors between Monday at 8 am and Tuesday at 8am.

Add up how much money you earned from Monday 8am to Tuesday 8am.

Now divide the amount of money you made by the amount of traffic you received.

For example:

If you earned $250 during that time, then each visitor is worth $2.50 to you. ($250 divided by 100 visitors is $2.50.)

That means that in theory, you could spend $2.50 per click on Adwords and break even on the front end. And then all the money you earn on the backend is pure profit.

And if you spent less than that per click, then you should be in profit.

And if you spent less and got back even more, then your profit increases.

Straightforward stuff.

Obviously, this is a simplistic explanation of things. It's a little more complex, but this is for illustration purposes.

Allow me to summarize what I just told you:

Here's how to get rich online:

1. Increase the value of each visitor,

2. and then increase the traffic.

Ideally you'd want to achieve both. 

Look at this:

Scenario 1: There's a total of 10,000 searches a day for all the keyword terms you're targeting. You're paying 50c per click. You're getting a 1% clickthrough on the ad... 100 Clicks per day. Total cost = $50. Your sales letter is converting at 2%. That means you're getting 2 sales. Assume you're selling an information product at $47. You're grossing $94 per day with that product. Each visitor is worth $0.94. Since you netted $44 for 100 vistors, the marginal net worth of each customer is $0.44. Your goal now is to increase those values. You do that by increasing prices, increasing your conversion rate, getting the people who bought once to buy again, or a combination of all three. We'll get to that in detail later. (*I'm ignoring clickbank/paypal fees and taxes to make this illustration less complicated.)

Scenario 2: (one change) There's a total of 10,000 searches a day for all the keyword terms you're targeting. You're paying 50c per click You're getting a 1% clickthrough on the ad... 100 Clicks per day Total cost = $50. You stick up a squeeze page that converts at 20%. That means you're getting 20 people into your marketing funnel. Assume that your sales letter still gets a 2% conversion on the first day. (or 10% of the people who opted in go on to buy on day 1.) Assume that you've got a follow up autoresponder sequence of 7 messages. Assume that over the 7 days, two further people who opted in go on to become customers. You have now spent $50 to make $188.00. Net 138.00 Each visitor is now worth $1.38 to you.

Same traffic, three times the profits.

Now... that's just the start.

I haven't given you any details on HOW to do that. This is not merely a case of using an autoresponder to send people lots of emails.

There's a very subtle understanding you must wrap your head around and then apply. It's too much to show you on this page but we'll get to it later.

And I haven't yet touched on how it's possible to get 1600% improvements over the course of a few months. We'll also get to that later.

Let's focus on the topic at hand.

How do you increase visitor value?

There are several things you can do. The most obvious are:

• Increasing the conversion rate
• Dropping adsense in favor of affiliate programs and your own products...
• Improving your front end conversions, and then adding more value added products to the back end. You improve your front end conversions by split testing and consitently thinking of new ways to beat your control.
• Testing higher prices

Click here to continue...